About
Studying systems. Observing behaviour.
I am Carlos Rodríguez, a sceptical and pragmatic 43-year-old interested in understanding how humans think, how systems emerge, and how ideas persist across time.
My interests include art, history, philosophy, science, design, architecture, technology, and languages. I approach these fields with critical thinking and a strong belief in personal freedom. Professionally, I design and build digital platforms, and help organisations navigate technological complexity. My work focuses on creating systems that are coherent, effective, and durable.
Work
Over 25 years building for the web.
I began developing websites in the late 90s, at a time when standards, tools, and practices were still evolving. This environment required adaptability and continuous learning, and it shaped the way I approach technology today: as a field defined by constant change, but guided by enduring principles.
Over time, my work expanded beyond implementation into architecture, strategy, and leadership. I co-founded LABPROY to help organizations navigate the growing complexity of digital systems. Through this work, I have collaborated with companies and institutions across countries and industries, designing platforms, improving digital processes, and supporting long-term technological development.
My core capabilities combine strategy, creativity, and hands-on execution.
Areas of expertise
- Digital marketing
- Online business models
- Web design and development
- UX and UI design
- SEM, SEO, and PPC execution
- Branding and graphic design
- Copywriting
Design and development experience
Teaching and conferences
I teach web design, digital marketing, and digital transformation through conferences, workshops, and university courses in online and in-person formats. For bookings, please get in touch at least two months in advance.