Apple vs.. Adobe... a war that's been earned.

I would like to take this space to express my views about the commercial war between Apple and Adobe, two of the largest and most important technologies companies. Some may have different and found opinions and I do not say in this space that my views are the best or best, simply what I think.

Background:

• During Apple's nonsales it had one of its most difficult phases and even rumored that the company would disappear as Steve Jobs's absence caused the brand to lose its way and leave a great market advantage to the platform that as a result of these events today remains as the most widely used in the world: Windows. Considering this situation Adobe makes a "smart" movement at least in the sense of the business and announces that its main platform will be Windows, after that Mac users had to conform with "minor" editions of Adobe's packages that also came out after Windows versions. Adobe made up his mind about not supporting Apple as necessary and at that time I don't remember listening to Steve Jobs moan and become his victim.
• The FLASH platform from Adobe gain high popularity in web content development, not for its technologies but for the lack of better technologies to create attractive content for web content construction, games and online videos. The greatest defect of this technology was to be based on plug-ins, that is, I need to have Adobe Flash plug-in installed on my computer to gain access to its contents.
• The development of a new technologies - non-plug- ins- capable of providing an opportunity to create content as or better as that created at FLASH and in 2007, HTML5 is adopted by the World Wide Web Consortium (W3C) to become a standard for web development. HTML5 has tested its capabilities and far outweighs today's FLASH capabilities
• In 2007 Apple revolutionizes the mobile device world by presenting its iPhone platform that doesn't support Flash. At first it was thought that the lack of support for FLASH was due to a lack of operating system capacity, however the true reason was simple: Apple had decided that the future of the internet would be mobile and a great deal of these devices would be iPhone and iPad (still under development) so they would have to decide who to support, to FLASH, a technologies based on plugins - owned by Adobe and guilty of most of the faults presented in Safari - an Applate browser - or HTML5, an open technology - as well as the technologies that this system relies on and to become a web that does not depend on an Applate's development. The decision was made.
• iPhone becomes the most popular mobile platform to get to the internet by claiming a market share of more than 60%. Adobe then sees a business opportunity and decides to include in its next product package - Adobe CS5 - a new application capable of compiling applications developed with FLASH to be used on the iPhone platform. Adobe turns this new application into a flag of its new products to be launched on April 12, 2010.
• On April 3, 2010 Apple launched its new mobile device, the iPad, from which it sells 500,000 units in a week and will have a success similar to that of iPhone (50 million units sold) and thus strengthens its place as the largest internet access channel in the world of mobile devices..
• On April 07 Apple introduces the new version of the iPhone platform - version 4.0 - and together with the new version have modified the terms of the legal convention that allows developers to publish applications at iTunes's Apps store. The important change was that only those applications developed with X-Code / Cocoa can now be entered into Apple's applications tent, that's to say applications developed with other languages and compiled for iPhone will be rejected. Apple threw out the expected new version of Adobe CS a few days after its launch.

Opinions:

1. Should Apple support a technology with a clear tendency to disappear for commercial purposes only? No, what makes Apple a special company is that they do not base their decisions only on the commercial approach - as Adobe - but at all costs protect the quality of their products. Apple has integrity and will not allow FLASH applications on a platform designed to use better quality applications. If Apple focused on the commercial look, they would sell Mac computers with Windows with preloaded, they would sell piles but they don't.
2. The consequences of accepting FLASH applications on the iPhone platform would have been bad, to start the experience using the platform lose its distinctive as an FLASH application will run exactly the same with an iPhone OS, Android, Symbian phone etc. Where's the OS differentiator? Another result would be to depend on an Adobe platform for future changes to the operating system as a high percentage of applications would be Flash-based. The worse result is that the development of the X-Code / Cocoa's own platform would be slowed down as for many developers it would be easy to use their FLASH knowledge and do not have to use the actual iPhone platform, this would be serious as it would also lower the value of Cocoa's developers' work.
3. Shantanu Narayen, CEO of Adobe, has stated that with his decision Apple will hurt users. Instead, Apple's protecting its users and developers.
4. I have a few questions for you Mr. Narayen:

• If they were planning to get FLASH applications compiled for the iPhone so they didn't get close to Apple? Why didn't they consult with them if they supported and requested their assistance? I'm gonna answer myself by myself, because they wanted to get ready with Apple and they end up investing in a development that died before they were born.
• Why do they not accept the technological trend, which is moving far from FLASH and did HTML5 and seek a way to combine their current development platform with technologies that are non-plugin-based?
• Why don't they let FLASH rest once and for all and concentrate on the really valuable applications they have (Photoshop, Illuster, Acrobat)?
• Finally, do you really think that by allied with Apple's new enemy, Google, through Android they will be able to gain this war? Let me tell you something, this war's been earned and did not even have to fight Apple, the HTML5 fight and won it.

Adobe Flash, 1996-2010, rest in peace...